To: Toy Associations, Kindergarten Supplies Associations, and Professional Traders

Approved by the Ministry of Commerce of the People's Republic of China and organized by Beijing Nanbei Yulian International Exhibition Co., Ltd., the 28th Beijing International Preschool tools and Kindergarten Supplies Exhibition (BJKSE) has been successfully held for 27 years. It has evolved into a comprehensive exhibition platform for showcasing new products, fostering exchange and cooperation, sharing cutting-edge theoretical knowledge, and facilitating the transformation of scientific research achievements in the global ECE industry, leading the industrial development in both China and the world. The 28th BJKSE is scheduled to take place from May 9 to 11, 2026, at the China International Exhibition Center (Chaoyang Hall) in Beijing。

As China’s comprehensive industrial chain is delivering significant benefits to the global ECE industry,BJKSE sincerely welcomes toys associations, kindergarten supplies associations, amusement park supplies associations and other industrial associations to organize professional traders to visit China and make procurement on site.The exhibition organizer will systematically introduce China's core industrial cluster of kindergarten supplies.This issue’s content is about theBeijing Traditional Toy.We welcome groups to visit the source factories in China, and select high-quality and affordable ECE products.

Visit Time：

11th-16th May 2026（tentative draft）

The Introduction of Ecosystem Beijing Traditional Toy

As an ancient cultural capital with a history of thousands of years, Beijing is not just a city but a living ecosystem of China’s traditional toy culture. It preserves a complete lineage ranging from imperial arts to folk crafts, forming a cultural resource system that is both passed down in an orderly manner and continuously innovative. Through long-term and systematic promotion, over a hundred types of traditional toys and their crafting techniques—such as kites, clay figurines, dough sculpting, "fairy monkey" figurines, shadow puppetry, and diabolo—have been consistently transformed into creative resources that can be experienced, taught and industrialized. Each year, they reach tens of thousands of enthusiasts worldwide, allowing ancient wisdom to remain vibrantly alive in the modern era.

The core value of Beijing’s traditional toys lies in their “cultural depth rooted in everyday life, exquisite handmade craftsmanship, and inherent nature of learning through play”. They are not merely toys but three-dimensional carriers of Oriental aesthetics, philosophy, and folk traditions. From the well-being wishes carried by the “Lord Rabbit” (兔儿爷) figurine, to the lively spirit conveyed through diabolo performance; from the auspicious metaphors in kite patterns, to the vivid depictions of life in “fairy monkey” scenes—each piece embodies stories, emotions, and wisdom. This characteristic of integrating profound culture into interactive experiences makes Beijing’s traditional toys uniquely charming in the global toy market, serving as a cultural bridge connecting history and the present, as well as China and the world.

Today, Beijing’s traditional toys’ value had transcended mere collection and display. They are increasingly functioning as?“living cultural IPs”?and?“sources of creative design”,?integrating into global cultural tourism, education, and creative industries. Their dynamic performances (such as diabolo spinning and shadow puppetry shows) have been highly acclaimed in international cultural exchanges, demonstrating the strong appeal and industrial transformation potential of this cultural resource. We sincerely invite partners from around the world to take this exhibition as an opportunity not only to appreciate exquisite craftsmanship but also to explore how this unique Chinese traditional cultural and creative resource can be transformed into distinctive products, educational programs, or experiential projects, opening up differentiated market opportunities.

Project Recommendation

1、Clay Figurine of Beijing "Lord Rabbit"

Partnership Highlights: It is one of the most recognizable symbols of traditional Chinese culture. As a Chinese cultural IP with a complete narrative and distinctive imagery, it can be systematically developed into overseas-ready hands-on learning curriculum and high-visibility festival-themed merchandise.

2、Beijing Dough Figurine Craft

Partnership Highlights: It is a highly malleable form of Chinese "palm-sized sculpture" art. Its safe materials and vivid shapes make it an ideal carrier for developing overseas hands-on research and study curricula, also suitable for high-end art customization and gift product development.

3、Cao Xueqin-style Kites (National-Level Intangible Cultural Heritage)

Partnership Highlights: It is a treasure of oriental kite art renowned for its rigorous system and profound symbolism. Its classic patterns and craftsmanship can be transformed into premium art derivatives, brand collaboration designs, and cultural collectibles, offering substantial IP value.

4、Diabolo Skill Performance

Partnership Highlights: It is a classic folk art known as the "Chinese Yo-Yo." With its impressive skills and strong audio-visual rhythms, it serves as a highly interactive and culturally accessible performance art and mind-body exercise activity, popular with audiences and educational institutions worldwide.

Contact Us

⊙ Japan Korean Promotion and Buyer Services： Ms.Jiang， E-mail： bjksejiang@gmail.com
⊙ Russia and Middle East Promotion and Buyer Services:Ms. Wang, E-mail：bjkseyu@gmail.com
⊙ Southeast Asia (ASEAN countries) promotion and buyer services：Ms.Liang，bjkseliang@gmail.com
⊙ Latin American Country Promotion and Buyer Services：Ms.Jiang，E-mail： bjkseqi@gmail.com
⊙ European and American international promotion and buyer services： Mr.Lin，E-mail：bjkseyang@gmail.com
⊙ Australia and New Zealand National Promotion and Buyer Services： Mr.Lin，E-mail：bjkseyang@gmail.com