To: Toy Associations, Kindergarten Supplies Associations, and Professional Traders

Approved by the Ministry of Commerce of the People's Republic of China and organized by Beijing Nanbei Yulian International Exhibition Co., Ltd., the 28th Beijing International Preschool tools and Kindergarten Supplies Exhibition (BJKSE) has been successfully held for 27 years. It has evolved into a comprehensive exhibition platform for showcasing new products, fostering exchange and cooperation, sharing cutting-edge theoretical knowledge, and facilitating the transformation of scientific research achievements in the global ECE industry, leading the industrial development in both China and the world. The 28th BJKSE is scheduled to take place from May 9 to 11, 2026, at the China International Exhibition Center (Chaoyang Hall) in Beijing。

As China’s comprehensive industrial chain is delivering significant benefits to the global ECE industry,BJKSE sincerely welcomes toys associations, kindergarten supplies associations, amusement park supplies associations and other industrial associations to organize professional traders to visit China and make procurement on site.The exhibition organizer will systematically introduce China's core industrial cluster of kindergarten supplies.This issue’s content is about theChina's Electric Toy Hub——shantou，guangdong.We welcome groups to visit the source factories in China, and select high-quality and affordable ECE products.

Visit Time：

11th-16th May 2026（tentative draft）

The Introduction of China's Electric Toy Hub

As the world's largest and most comprehensively integrated industrial cluster and distribution center for Electric toys, Chenghai District in Shantou City is home to over 10,000 toy manufacturing enterprises and has nurtured globally renowned brands such as Alpha Group, Rastar Group, and Shifeng Culture. Its production capacity for Electric toys accounts for approximately one-third of the global total. The product range covers full categories, including intelligent robots, programmable building blocks, and remote-control vehicles. Both annual output and export volume rank among the world’s top, reaching over 150 countries and regions worldwide. Chenghai has established an ultimate supply chain capable of "sourcing 90% of components within one hour and delivering new products within seven days", setting a benchmark for efficiency and Flexibility in the global toy industry.

The industry's core competitiveness lies in a three-dimensional drive of "Ultra-Fast Supply Chain, Integration of Intelligent Technology, and Application of Innovative IP". Enterprises commonly implement quality management systems such as ISO9001, and products strictly adhere to international safety standards including the EU's EN62115, EN71, and the USA's ASTM F963, CPSIA/CPC. Chenghai is not merely a "world factory" but also an "experimental ground for intelligent innovation" — automated "lights-out factories" ensure micron-level precision manufacturing, while the integration of AI and IoT technologies has given rise to intelligent toys capable of conversation, programming, and emotional interaction. Furthermore, the industry has significantly enhanced product added value and brand influence by collaborating with globally popular IPs like Pokémon and Ultraman and developing its own original IP .

Today, Chenghai has built an industrial ecosystem characterized by "Manufacturing as the Foundation, Intelligence as the Wing, and Brand as the Soul". It not only serves the world with its scale advantages and ultimate efficiency but also continuously leads industrial evolution through cutting-edge AI deployment, in-depth IP integration, and rapid market response. We sincerely invite global partners to visit Chenghai, experience firsthand the industrial landscape transitioning from "Global Supply" to "Global Innovation," and jointly explore the boundless possibilities of the intelligent toy era.

Featured Brands

1、GUANGDONG QUNYU INTERACTIVE TECHNOLOGY CO., LTD.

It is a leader in AI toy technology solutions. It provides cost-effective intelligent solutions from AI interaction modules to full-product customization. Its AIoT platform empowers traditional toys to upgrade into smart products rapidly , with over 300,000 sets of overseas intentional orders secured.more

2、Shantou Zhenggao Model Co., Ltd.

Founded in 1988, it is a professional remote-controlled (RC) vehicle manufacturer and possesses a complete production process from injection molding to assembly. With its products holding certifications of multiple countries, it supplies RC vehicle series with reliable quality and professional service to global clients. more

3、Shantou Zelin Toys Factory

It is an expert in innovative electric projection toys, which specializes in electric toys integrating music, projection, and enlightening education. Its products comply with certifications of multiple countries, featuring safety, fun, and educational value. 

4、Shantou Hengkai Toys Industrial Co., Ltd.

It is a comprehensive electric toy manufacturer, which operates a 15,000m2 production base. Its product range covers electric toys, sound & light toys, and remote-control toys, all strictly complying with a full series of international certifications including EN, CE, ASTM, and CPSIA.

Contact Us

⊙ Japan Korean Promotion and Buyer Services： Ms.Jiang， E-mail： bjksejiang@gmail.com
⊙ Russia and Middle East Promotion and Buyer Services:Ms. Wang, E-mail：bjkseyu@gmail.com
⊙ Southeast Asia (ASEAN countries) promotion and buyer services：Ms.Liang，bjkseliang@gmail.com
⊙ Latin American Country Promotion and Buyer Services：Ms.Jiang，E-mail： bjkseqi@gmail.com
⊙ European and American international promotion and buyer services： Mr.Lin，E-mail：bjkseyang@gmail.com
⊙ Australia and New Zealand National Promotion and Buyer Services： Mr.Lin，E-mail：bjkseyang@gmail.com