To: Toy Associations, Kindergarten Supplies Associations, and Professional Traders

Approved by the Ministry of Commerce of the People's Republic of China and organized by Beijing Nanbei Yulian International Exhibition Co., Ltd., the 28th Beijing International Preschool tools and Kindergarten Supplies Exhibition (BJKSE) has been successfully held for 27 years. It has evolved into a comprehensive exhibition platform for showcasing new products, fostering exchange and cooperation, sharing cutting-edge theoretical knowledge, and facilitating the transformation of scientific research achievements in the global ECE industry, leading the industrial development in both China and the world. The 28th BJKSE is scheduled to take place from May 9 to 11, 2026, at the China International Exhibition Center (Chaoyang Hall) in Beijing。

As China’s comprehensive industrial chain is delivering significant benefits to the global ECE industry,BJKSE sincerely welcomes toys associations, kindergarten supplies associations, amusement park supplies associations and other industrial associations to organize professional traders to visit China and make procurement on site.The exhibition organizer will systematically introduce China's core industrial cluster of kindergarten supplies.This issue’s content is about theThe Role-Play Educational Toys.We welcome groups to visit the source factories in China, and select high-quality and affordable ECE products.

Visit Time：

11th-16th May 2026（tentative draft）

Introduction of The Role-Play Educational Toys

Role-play educational toys serve as a core medium tool for young children to understand society, develop emotional intelligence and learn social interaction. By simulating real-life scenarios, children naturally exercise their language expression and narrative skills while playing roles such as doctors, chefs, or parents. More importantly, through this process, they gain a deeper understanding of social rules, occupational division of labor, and others’ feelings, thereby cultivating empathy, conflict resolution skills, and a preliminary sense of responsibility. This "learning through play" approach transforms complex social concepts into experiential and interactive experiences, making it an indispensable developmental path in early childhood.

Currently, China's educational toy industry has formed a mature, professional, and highly responsive supply chain. Leading manufacturers and educational solution providers are deeply integrating findings from developmental psychology and international cutting-edge "gamified learning" concepts into product research and development. They not only strictly adhere to international safety standards such as EN71 and ASTM F963 but also place great emphasis on material texture, scene authenticity, and the inspirational nature of play. Committed to offering diverse solutions—from individual products to comprehensive themed classroom setups—they aim to meet the procurement and curriculum implementation needs of kindergartens worldwide for high-quality, highly safe role-play teaching aids across different cultural backgrounds and educational systems.

The solutions for Selected product

1、Masterkidz Solid Wood Outdoor Kitchen — Dongguan Tianzhi Wood Products Co., Ltd.

1.The series of solid pine stove are specially designed for outdoor play. Made from natural materials with a stable structure, it extends role-play to the outdoor environment, promoting the development of children's motor skills, social abilities, and cognitive understanding in natural scenarios.

2、VIGA Multifunctional Medical Center Toy — Ningbo Viga Toy Manufacturing Co., Ltd. 

Through realistic medical equipment and warm scene design, it transforms children's unfamiliarity with hospitals into a controllable role-play experience. It helps them understand medical procedures, ease anxiety, and learn to care for others and express themselves through role-play.

3、Educational educo Occupational Role-Play Series — Ningbo European Educational Supplies Co., Ltd. 

Developed based on the concept of "Play · Learn · Live", this series includes props for various occupational scenarios such as chefs, cashiers, and photographers. It guides children to enhance social cognition, language expression, and teamwork skills through lifelike games.

4、JOOYES Role-Play Themed Classroom — Shanghai Jiayi Industrial Co., Ltd.

A modular themed classroom solution offering highly realistic prop sets for multiple themes including supermarkets, kitchens, clinics. It supports children in recognizing social roles, developing language skills, and fostering a sense of cooperation through systematic role-play activities.

Contact Us

⊙ Japan Korean Promotion and Buyer Services： Ms.Jiang， E-mail： bjksejiang@gmail.com
⊙ Russia and Middle East Promotion and Buyer Services:Ms. Wang, E-mail：bjkseyu@gmail.com
⊙ Southeast Asia (ASEAN countries) promotion and buyer services：Ms.Liang，bjkseliang@gmail.com
⊙ Latin American Country Promotion and Buyer Services：Ms.Jiang，E-mail： bjkseqi@gmail.com
⊙ European and American international promotion and buyer services： Mr.Lin，E-mail：bjkseyang@gmail.com
⊙ Australia and New Zealand National Promotion and Buyer Services： Mr.Lin，E-mail：bjkseyang@gmail.com