To: Toy Associations, Kindergarten Supplies Associations, and Professional Traders

Approved by the Ministry of Commerce of the People's Republic of China and organized by Beijing Nanbei Yulian International Exhibition Co., Ltd., the 28th Beijing International Preschool tools and Kindergarten Supplies Exhibition (BJKSE) has been successfully held for 27 years. It has evolved into a comprehensive exhibition platform for showcasing new products, fostering exchange and cooperation, sharing cutting-edge theoretical knowledge, and facilitating the transformation of scientific research achievements in the global ECE industry, leading the industrial development in both China and the world. The 28th BJKSE is scheduled to take place from May 9 to 11, 2026, at the China International Exhibition Center (Chaoyang Hall) in Beijing。

As China’s comprehensive industrial chain is delivering significant benefits to the global ECE industry,BJKSE sincerely welcomes toys associations, kindergarten supplies associations, amusement park supplies associations and other industrial associations to organize professional traders to visit China and make procurement on site.The exhibition organizer will systematically introduce China's core industrial cluster of kindergarten supplies.This issue’s content is about the“Chinese plush toy —Yangzhou County.We welcome groups to visit the source factories in China, and select high-quality and affordable ECE products.

Visit Time：

11th-16th May 2026（tentative draft）

Introduction of Plush Toy Hub

Yangzhou's plush toy industry originated in the 1950s. After more than 70 years of development, it has become one of the world's largest and most comprehensive industrial bases with a complete industrial chain. Yangzhou has been awarded the title of "China's Capital of Plush Toys & Gifts", and the total sales volume of plush toy in Yangzhou has accounted for approximately half of the national market and one-third of the global market. The local area has formed a full industrial chain system covering raw materials, design, production, and sales, with an annual output value of RMB 7 billion. It has also fostered 15 villages with an annual output value exceeding RMB 100 million. As the core market, Wutinglong International Toy City houses hosts nearly 1,900 merchants offering more than 30,000 product varieties, and has nurtured a number of representative brand enterprises such as Anbeisi, Weibufang, Youqu Youpin, and Aiside.

The core strength of Yangzhou’s plush toy industry lies in its mature system which built on international standards, driven by creative design, and supported by an agile supply chain. Companies in the region commonly hold authoritative certifications like ISO9001 and the EU CE, strictly adhering to European and American safety standards to ensure global compliance and product reliability of the products from the source. The industrial cluster continues to advance IP innovation and digital upgrading—from incubating popular original characters to developing intelligent interactive products like "AI + Plush"—consistently enhancing added value. Leveraging a deeply clustered industrial chain and mature ecommerce channels, Yangzhou can respond swiftly to global market trends and deliver highly competitive procurement value through large-scale efficiency.

Yangzhou’s plush toy industry has completed a critical transition from “traditional manufacturing” to “design-led and brand-empowered development”. Today, with an open and mature attitude, it is ready to serve as a trusted creative source and strategic production base for global partners, jointly shaping the boundless possibilities of the future toy industry.

Featured Brands

1、 Jiangsu An’best Toys Co., Ltd.

Main Products: Premium IP-licensed plush toys, corporate custom gifts, collaborative products with global brands such as Disney and Universal Studiosmore

2、Jiangsu Youqu Youpin Trading Co., Ltd.

Main Products: E-commerce hit plush toys, viral IP products like "Shark Melon" and "Vegetable Dog”, fan co-creation seriesmore

3、Yangzhou Aiside Crafts Factory

Main Products: Popular IP plush toys (e.g., "Dudu Miao"), cultural and creative co-branded products, key products for the youth consumer marketmore

4、Yangzhou D King Toy & Gift Co., Ltd.

Main Products: "Su Chao" series figurines, plush toys, fabric toys

Contact Us

⊙ Japan Korean Promotion and Buyer Services： Ms.Jiang， E-mail： bjksejiang@gmail.com
⊙ Russia and Middle East Promotion and Buyer Services:Mr. Lin, E-mail：bjkseyang@gmail.com
⊙ Latin American Country Promotion and Buyer Services：Ms.Jiang，E-mail： bjkseqi@gmail.com
⊙ European and American international promotion and buyer services： Ms.Liang，E-mail：bjkseliang@gmail.com