To: Toy Associations, Kindergarten Supplies Associations, and Professional Traders

Approved by the Ministry of Commerce of the People's Republic of China and organized by Beijing Nanbei Yulian International Exhibition Co., Ltd., the 28th Beijing International Preschool tools and Kindergarten Supplies Exhibition (BJKSE) has been successfully held for 27 years. It has evolved into a comprehensive exhibition platform for showcasing new products, fostering exchange and cooperation, sharing cutting-edge theoretical knowledge, and facilitating the transformation of scientific research achievements in the global ECE industry, leading the industrial development in both China and the world. The 28th BJKSE is scheduled to take place from May 9 to 11, 2026, at the China International Exhibition Center (Chaoyang Hall) in Beijing。

As China’s comprehensive industrial chain is delivering significant benefits to the global ECE industry,BJKSE sincerely welcomes toys associations, kindergarten supplies associations, amusement park supplies associations and other industrial associations to organize professional traders to visit China and make procurement on site.The exhibition organizer will systematically introduce China's core industrial cluster of kindergarten supplies.This issue’s content is about the“Chinese Wooden Toy City, Zhejiang Yunhe.We welcome groups to visit the source factories in China, and select high-quality and affordable ECE products.

Visited Time：

11th-16th May 2026（tentative draft）

Introduction to Wooden Toy Hub

Yunhe’s wooden toy manufacturing and processing industry dates back more than 700 years. Today, it has developed into one of the world’s leading production hubs for wooden toys. The products from Yunheare exported to 82 countries and regions, including the United States, Germany, Japan, South Korea, and Australia, accounting for approximately 40% of the global market. In 2024, the total output value of the entire industry reached RMB 7.527 billion. This “Chinese Wooden Toy City” is home to more than 1,100 manufacturing enterprises, including 63 above-designated-size companies, and has fostered a number of representativebrands such as Pordi, UU Elephant, Muwan, and Ka’er Long.

The core competitive advantages of Yunhe wooden toys lie in the deep integration of traditional craftsmanship with modern educational philosophies and international standards. Yunhe’s products comprehensively cover eight major categories of activity scenarios for kindergartens, including physical development, construction, cognitive development, arts and crafts, role play, and science exploration. Leveraging research capabilities such as the “Wooden Toy Games and Thinking Education” Laboratory at Zhejiang University, Yunhe has developed a complete “wooden toy games” curriculum system. The Yunhewooden toy industrynot only takes a leading role in formulating national and industry standards, but also ensures that all productsstrictly comply with European and American standards. Relying on a comprehensive safety and quality assurance system from source to end use, the products have obtained ISO9001, FSC, ICTI, CCC, SGS and other major certifications. What’s more, supported by a complete industrial chain and large-scale production, Yunhe has also built a significant cost-performance advantage.

Yunhe has established a chain of immersive cultural experience, from intangible cultural heritage workshops, wooden toy museums to a fairy-tale town, and is reaching out to global markets through its regional brands “Yunhe Wooden Toys” and “Yunhe Educational Toys.” With the combined advantages of natural materials, educational value, and cultural creativity, Yunhe’s products have become a highly regarded choice in the global early childhood education equipment sector.

Featured Brands

1、Zhejiang Tongyuan Toys Co., Ltd - Pordi

Products: Play Wall, Learning Wall, etc.more

2、Zhejiang Golden Horse Arts & Crafts Co., Ltd – UU Elephant

Products:Baby & Kids Furniture, Teaching Equipment, etc.more

3、Zhejiang Hexin Toys Group Co., Ltd- Muwan

Products: Building Blocks, KindergartenWooden Workshop, etc.more

4、Zhejiang Ka’er Long Craft Co., Ltd –Ka’er Long

Products:Building Blocks, Anji Game, Sand and Water Play, etc.more

Contact Us

⊙ Japan Korean Promotion and Buyer Services： Ms.Jiang， E-mail： bjksejiang@gmail.com
⊙ Southeast Asia Promotion and Buyer Services： Ms.Zhu， E-mail：bjksezhu@gmail.com
⊙ Russia and Middle East Promotion and Buyer Services:Mr. Lin, E-mail：bjkseyang@gmail.com
⊙ Latin American Country Promotion and Buyer Services：Ms.Jiang，E-mail： bjkseqi@gmail.com
⊙ European and American international promotion and buyer services： Ms.Liang，E-mail：bjkseliang@gmail.com