To: Toy Associations, Kindergarten Supplies Associations, and Professional Traders

Approved by the Ministry of Commerce of the People's Republic of China and organized by Beijing Nanbei Yulian International Exhibition Co., Ltd., the 28th Beijing International Preschool tools and Kindergarten Supplies Exhibition (BJKSE) has been successfully held for 27 years. It has evolved into a comprehensive exhibition platform for showcasing new products, fostering exchange and cooperation, sharing cutting-edge theoretical knowledge, and facilitating the transformation of scientific research achievements in the global ECE industry, leading the industrial development in both China and the world. The 28th BJKSE is scheduled to take place from May 9 to 11, 2026, at the China International Exhibition Center (Chaoyang Hall) in Beijing。

As China’s comprehensive industrial chain is delivering significant benefits to the global ECE industry,BJKSE sincerely welcomes toys associations, kindergarten supplies associations, amusement park supplies associations and other industrial associations to organize professional traders to visit China and make procurement on site.The exhibition organizer will systematically introduce China's core industrial cluster of kindergarten supplies.This issue’s content is about thePlastic Toy Hub: “The Capital of Chinese Toys”——shantou，guangdong.We welcome groups to visit the source factories in China, and select high-quality and affordable ECE products.

Visit Time：

11th-16th May 2026（tentative draft）

The Introduction of Plastic Toys Edition Hub

Chenghai District in Shantou, Guangdong—a region spanning just 345 square kilometers—has transformed over four decades from an agricultural county into the world's largest and most densely concentrated toy manufacturing hub. Collected over 64,000 toy production and trading entities and nearly 300,000 industry workers, it has established a fully integrated closed-loop supply chain—from plastic pellets to finished toy boxes. Chenghai accounts for approximately 50% of China's annual toy production and nearly one-third of the global total. In 2024, its export value exceeded 10.2 billion CNY, with products reaching over 150 countries and regions worldwide. It has cultivated industry-leading brands such as “Gooders,” “Panlos” and “Jing Blocks” The saying “The world looks toward China for toys, and China lookstowardChenghai for toys” truly captures the essence of this industry hub.

The core competitiveness of Chenghai's industry lies in its dual strengths: a quality system built upon international standards and unparalleled industrial synergy efficiency. The vast majority of enterprises meet export standards, with core companies universally holding international certifications such as ISO9001, ISO14001, SEDEX, and BSCI, ensuring seamless integration of products into global markets. Building on this foundation, the industry demonstrates remarkable efficiency and dynamism: 90% of parts can be assembled within an hour, over 1,000 new products are launched daily, and the process from blueprint to prototype can be completed in as little as one day. This capability is underpinned by a robust ecosystem comprising 30,000 designers, 200,000 new molds annually, and over 300,000 injection molding machines. Simultaneously, the industry is undergoing a profound transformation from “manufacturing” to “quality and intelligent manufacturing.” Mold precision reaches 0.005 millimeters, leading enterprises have established fully automated “lights-out factories,” and by integrating cultural IP, they continuously enhance product value-added, driving the entire cluster toward higher-end segments of the value chain.

Today, Chenghai has evolved into a vibrant, organic entity brimming with creativity. It not only demonstrates industrial cohesion through Guinness World Record-level innovation but also possesses the formidable capability to produce samples within seven days and average over a thousand designs daily. This enables it to instantly translate every subtle trend in the global market into tangible responses. This represents not only nearly one-third of the world's plastic toy production capacity, but also a profound and dynamic industrial vitality. Chenghai is advancing toward its goal of building a creative industry cluster worth hundreds of billions. It aspires to become an irreplaceable creative realization base and smart manufacturing hub for global partners, offering the most comprehensive ecosystem, the most agile response, and the most reliable quality.

Featured Brands

1、Shantou Gooders Precision Technology Co., LTD. - Gooders

Core Business:: Serving as the industry's “intelligent brain” and a benchmark for precision manufacturing, we hold a leading position in China's building block component manufacturing sector, delivering efficient and high-quality precision manufacturing solutions to our clients.more

2、Shantou ChenghaiHuada Toys Co., Ltd. - Panlos

Core Business::Chenghai Old Brand Toy Factory launches two major themed series: “Smart Fun” and “Trendy Toys.”more

3、Guangdong Qunlong Precision Technology Co., Ltd. – Jing Blocks

Core Business::Global One-Stop Building Block Service Provider Specializing in building blocks, accessory kits, and complete finished products, we deliver comprehensive precision manufacturing solutions from molds to finished goods for customers worldwide.more

4、 Shantou Sudong Technology Co., Ltd.

Core Business: Specializing in educational technology and STEM play-based learning tools, we are the ideal partner for schools, training institutions, and home education.

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